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Verdure

Project Type: Branding + Copywriting + Campaign

Role: Graphic Designer, Art Director, Copywriter

Company Background

Verdure is a dynamic plant nursery start-up based in Mumbai, India, dedicated to transforming the nursery industry. Catering to both passionate local gardeners and those looking to create a green oasis at home, Verdure offers a diverse range of products. Their selection includes vibrant indoor plants, premium seeds, organic fertilizers, stylish pots, and innovative gardening tools. Committed to exceptional customer service, Verdure ensures a seamless and enjoyable gardening experience for everyone.

Project's Objective

The task is to design the complete brand identity of Verdure from conception to finish in a semi-minimalist style. This includes brand placement, brand strategizing, logo making, selecting the correct color schemes, typography, copywriting, as well as designing other brand collaterals. The overall brand tone & identity must resemble an earthy and forestry vibe.