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Truefitt & Hill (USA & Canada)
Project Type: Branding (Restaging) + Packaging
Role: Graphic Designer, Art Director
Company Background
Established in 1805 in Mayfair, London; Truefitt & Hill is the world’s oldest barbershop (as also acknowledged in the Guinness Book of World Records) and Royal Warrant holders to H.R.H. The Duke of Edinburgh. Truefitt & Hill has operations across the globe with USA & Canada being one of its key divisions outside Europe. The company’s product offering is the result of over 212 years of research and intimate customer relationships. For over two centuries, Truefitt & Hill has provided only the finest in grooming products and services.
Project's Objective
With a long history in the salon industry, Truefitt & Hill’s brand identity seemed somewhat outdated and did not reciprocate the contemporary sense of style. The challenge is to give Truefitt & Hill a new identity, which must reflect the company’s old-school vibes, royal touch and a reflection of its glorious past. From selecting new typeface that must reflect such style to creating new packaging in accordance to the USA & Canada customer base, this new set of style is expected to elevate the positive image of the brand.
