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Red Robin Gourmet Burgers, Inc.
Project Type: Branding (Restaging) + Campaign (50th Anniversary Celebration) + Packaging
Role: Graphic Designer
Company Background
Red Robin Gourmet Burgers, Inc. (more commonly known as Red Robin Gourmet Burgers and Brews or simply Red Robin) is an American chain of casual dining restaurants founded in September 1969 in Seattle, Washington. Currently it is headquartered at Greenwood Village, Colorado with over 500 outlets operating across the United States & Canada. In 2019, Red Robin is going to celebrate its 50th anniversary.
Project's Objective
Red Robin is going to celebrate its 50th anniversary this year in 2019. To celebrate such an auspicious event, the company feels a need to rebrand itself with minor amendments and bring a new range of packaging as well. The task here is to come up with anniversary celebration range of packaging as well as other regular collaterals and restage Red Robin’s brand identity.
