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Intuit India
Project Type: Branding (Restaging)
Role: Graphic Designer
Company Background
Intuit India (commonly known as “Intuit”) is a subsidiary of its parent company, Intuit Inc., an American business software company that specializes in finance. Intuit was established in 1979 and began its operation in India in 2005. The company’s headquarter is in Mountain View, California with its India division based out of Bengaluru, India. Intuit’s products include the tax preparation application TurboTax, personal finance app Mint, the small business accounting program QuickBooks, the credit monitoring service Credit Karma, and email marketing platform Mailchimp.
Project's Objective
Intuit needed a brand revamp with new design aesthetics that would look more fresh and coherent for its brand identity. With the accelerated expansion of internet users in India, Intuit expects a shift among the newer generation to use digital products to manage their finances as compared to other traditional methods. However, the company’s brand identity is somewhat outdated and requires a new one so that it can appeal more to its target audience. The project deals with crafting a new brand identity for Intuit.
